MARKETING – THE FACTS

Marketing plays a vital role in maximising the end result of any real estate sales campaign. While a number of agents in our area continue to believe that advertising is largely unnecessary, we cannot stress its importance enough.

Remember: when it comes to obtaining the highest possible price for your property, there are no shortcuts.

In today’s sophisticated market, selling real estate has become an even more competitive process than it was during the late 1990s. Therefore, a professional approach is crucial in order to avoid the underselling of your home. For those concerned about the bottom line (and let’s face it, who isn’t?), the implementation of such a strategy costs less than you might imagine, with the industry average allocated towards advertising constituting around just one percent of the value of a property.

Listed are the marketing mediums we regularly use to promote residential property. These figures are based on our statistical analysis of where our past buyers have come from.

These mediums only become effective investments once we have incorporated them into a full marketing schedule designed to achieve maximum exposure for your property. Anyone can advertise a property, but only an expert marketer and strategist can combine and implement the necessary tools for maximum impact.

marketing

Professional marketing done by the experts resulting in success

For most people, a home represents not only their largest asset, but also a source of significant emotional attachment. No surprise, then, that studies have revealed the sale of the family home to be amongst the most stressful times in a person's life. But not when you sell with Raine & Horne Wollongong.

If managed correctly, the sale of your property is a process that should entail a minimal degree of anxiety while also resulting in significant financial gains. Thanks to our team of dedicated residential property specialists, we can ensure that you will achieve the highest possible price in the shortest possible time.

We also employ a full-time, in-house sales and marketing coordinator / graphic designer whose creative and professional input ensures that our marketing material, advertisements and website content are always of the highest standard.

Some of the many resources we can employ to increase your property’s marketplace exposure include:

 

SIGNBOARDS

We install a full-colour signboard featuring plans, photos and information highlighting the crucial selling points of your property. Signs are available in three sizes: 900 x 1200mm, 1200 x1800mm and 2400 x 1800mm.

 

BROCHURES

We prepare in-house, full-colour information brochures that are distributed to potential clients via mail or email. They are also available for buyers who call into our office or attend a home inspection.

 

MAIN STREET EXPOSURE

Our office is located on one of the busiest streets in the Wollongong CBD, while a large window display dedicated specifically to property for sale is located at 304 Crown Street. Both ensure 24-hour-a-day exposure for your property.

 

THE RAINE & HORNE NAME

With nearly 450 offices throughout Australia, Raine & Horne is the best-known name in Australian real estate. Possessing a strong and enduring market presence, our instantly recognisable brand is an invaluable asset when it comes to gaining maximum exposure for your property.

 

RAINE & HORNE PROPERTY GUIDE

We regularly produce a widely distributed and comprehensive magazine that covers both residential and commercial property.

 

INTERNET

Listing your property with us ensures a far greater degree of exposure, with all relevant marketing material appearing on the following websites:

 

Your property will appear on the following websites:

Our website has a complete list of all of our properties and the full colour details. We advertise our web address everywhere and encourage people to shop on our site whenever they choose, again increasing your exposure to 24 hours a day 7 days a week.

 

Print Media     

 

Direct Mail

We can hand deliver brochures to the surrounding area or specifically target areas through our Yellow Pages on line CD ROM. Using this technology we can target specific businesses, streets or professions.

Client Database

Via email we can instantly make contact with some 5,000 clients listed on our database therefore providing them with not only details of property we have available but also the latest news and trends within the Real Estate Industry.

Our database is broken into Client Categories therefore allowing instant provision of properties new to the market, or changes occurring to existing listings, to be dispatched directly to those who have a genuine interest in a particular type of property.